BRAND STRATEGY, GROWTH & INNOVATION

Creating new sources of revenue growth has become a key success factor in delivering improved shareholder value. At the same time, creating new revenue sources — new products/services or renewing existing offers — has become even more difficult with rapidly changing consumer needs; new technologies replacing old ones and new brands emerging.

Archstone Consulting's Growth & Innovation process has been designed to meet this challenge with three (3) core capabilities: help companies create best-in-class innovation processes, fill companies' innovation pipeline with new products/services to drive revenue growth, and create distinctive brand strategies with differentiating value propositions/positioning.

Innovation Process Design
Archstone Consulting can help make your innovation process more successful. We have developed our Innovation Roadmap that adapts best-in-class innovation practices to work effectively within your company. Our approach is to help a company grow to become an innovation leader, not superimpose an innovation process on it. An innovation process has to become an intuitive part of the organization and we help you make this happen. Some of our services include:

• Innovation Audit
• Innovation Strategy Development
• Innovation Process Redesign
• Innovation Process Mentoring

Archstone has the deep innovation process know-how combined with deep industry expertise to create innovative processes that truly work and deliver value to our clients.

Creating New/Renewed Products and Services
The Hazelton Group, Archstone Consulting's center of strategic innovation, creates new products and services, as well as creating value propositions for new and existing products. This can help companies meet their immediate need of filling the Innovation Funnel with many powerful new ideas. It also addresses what many companies find one of the most difficult parts of the innovation process to execute — creating meaningful differentiated new/renewed concepts. Some of the services include:

• Uncovering Unmet Consumer Need
• Consumer-Driven Innovation for New Product Development
• Relaunches
• Brand Platform Development/Brand Leveraging
• Value Propositions/Positioning Development

For more than 20 years, Hazelton has developed new products/services and renewals for Fortune 500 companies in North America, Europe and globally. Hazelton combines deep innovation expertise with proprietary strategy and research methods to uncover hidden consumer needs and innovate new solutions to meet those needs. The result has been over $1 billion in new revenues for our clients.

Differentiating Brand Strategies
Successful brands promise and deliver a meaningful differentiated consumer experience. Recent Hazelton research indicates a high correlation between distinctive brands and superior return on assets, a key driver of shareholder value. Our brand approach creates brand platforms to generate sustainable and profitable growth. Some of the key services include:

• Value Proposition
• Brand Positioning
• Brand Platform/Brand Leveraging

The Archstone/Hazelton team has the deep expertise, as well as the benchmarking tools/strategic frameworks for developing powerful brand platforms, value propositions and brand positioning.