A leading confectionary producer sought Archstone Consulting's help in determining the current state of growth in North America, and in developing a new growth strategy for a subset of brands in order to begin a new cycle of growth.
Leading confectionary producer with more than 10% market share of the confectionary industry and operations in more than 60 countries.
Determine how much growth was expected from the current model, within what time period and what resources would be required to realize this growth. Develop strategies to overlay on top of current model in order to begin new cycle of growth. Develop prioritized 5-year roadmap.
Archstone Consulting developed a separate strategy for the US and Canadian markets, working collaboratively with the client. The strategy development effort included a comprehensive category review, competitive review, assessment of consumer and shopper need states and identification of potential "white space" for growth opportunities, strategic opportunity assessments, business development priorities and roadmap for execution.
Archstone Consulting assessed the current and future state for the brand based on several growth drivers, and identified the following key requirements to achieve the desired future state:
Archstone Consulting led the roll-out of these methodologies in order to assess growth opportunities in 6 global markets.