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Active Online Listening Global Strategy for Global European-Based Pharmaceutical Company

Case Study Summary

Archstone Consulting was asked by a global chemical and pharmaceutical company to design and implement a standard protocol for all employees to use while directly or indirectly leveraging online tools for marketing and other purposes.

The Client

Large, european based, global chemical and pharmaceutical company.

The Challenge

Key challenges facing Archstone included creating a standard to cover a wide variety of online marketing needs, enabling adoption of the protocol across countries and regions, and facilitating a large, global group of clients including marketing, medical, legal, and others.

The Solution

Archstone facilitated a collaborative working approach to provide input and feedback across functions and geographies. Medical, Marketing, Regulatory, Legal, and Pharma co-vigilance were engaged across world-wide markets to collaboratively develop a standardized protocol for using online tools. Protocol required compliance will all legal and regulatory directives, while allowing the use of online media.

The Results

Archstone's efforts drove the design of online protocols for the client. Moreover, standard operating procedures for active online listening were developed and rolled out globally with Archstone support.

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